[{"data":1,"prerenderedAt":59},["ShallowReactive",2],{"pseo:glossary:business-account":3,"highlight:glossary:business-account":53},{"definition":4,"explanation":5,"in_wapito":6,"official_note":9,"question":10,"related":11,"related_operations":28,"seo":37,"slug":51,"term":45,"tier":52,"updated":49,"url":46},"A WhatsApp Business account is a number running the free WhatsApp Business app rather than the consumer app. It adds a public business profile, a product catalogue, coloured labels and quick replies. It is not the same thing as the WhatsApp Business Platform, which is Meta's paid API product for registered numbers.","The naming causes endless confusion, so it is worth separating three things. The consumer app is what most people have. The Business app is a free download that any small business can use on a phone, adding a profile with an address and opening hours, a catalogue of products, and labels for sorting chats. The Business Platform is Meta's official API, where a number is registered with Meta, messages are charged, and the number can no longer be used in any phone app. Wapito links a phone, so it works with either of the two phone apps - but the objects that only exist in the Business app only appear when the linked number is running it. Calling a catalogue or labels endpoint on a number running the consumer app returns an explicit error rather than an empty list, because an empty list would be a lie. Switching a number from consumer to Business happens on the phone and replaces the linked device, so the channel has to be paired again afterwards.",{"example":7,"field":8},"{\"is_business\": true, \"business_profile\": {\"category\": \"Retail\", \"address\": \"12 High Street\"}}","is_business","Meta's own documentation distinguishes the WhatsApp Business app from the WhatsApp Business Platform; only the Platform is an API product, and it requires registering the number with Meta.","What is a WhatsApp Business account?",{"features":12,"hub":13,"operations":14,"terms":18},[],"\u002Fglossary\u002F",[15],{"title":16,"url":17},"GET \u002Flabels","\u002Fdocs\u002Fapi\u002Flabels\u002Flist-labels\u002F",[19,22,25],{"title":20,"url":21},"Cloud API","\u002Fglossary\u002Fcloud-api\u002F",{"title":23,"url":24},"BSP","\u002Fglossary\u002Fbsp\u002F",{"title":26,"url":27},"Channel","\u002Fglossary\u002Fchannel\u002F",[29],{"availability":30,"ban_risk":31,"method":32,"operationId":33,"path":34,"summary":35,"tag":36,"url":17},"ga","low","GET","listLabels","\u002Flabels","List labels","labels",{"breadcrumb":38,"canonical":47,"description":48,"h1":10,"lastmod":49,"title":50},[39,42,44],{"name":40,"url":41},"Home","\u002F",{"name":43,"url":13},"Glossary",{"name":45,"url":46},"Business account","\u002Fglossary\u002Fbusiness-account\u002F","https:\u002F\u002Fwapito.com\u002Fglossary\u002Fbusiness-account\u002F","A WhatsApp Business account is a number running the free WhatsApp Business app rather than the consumer app. Definition, example JSON and the official contrast.","2026-09-17","What is a WhatsApp Business account? | Wapito Glossary","business-account","t9",[54],{"label":55,"id":56,"lang":56,"code":57,"html":58},"JSON","json","{\n  \"is_business\": true,\n  \"business_profile\": {\n    \"category\": \"Retail\",\n    \"address\": \"12 High Street\"\n  }\n}","\u003Cpre class=\"shiki shiki-themes github-light-default github-dark-default\" style=\"background-color:#ffffff;--shiki-dark-bg:#0d1117;color:#1f2328;--shiki-dark:#e6edf3\" tabindex=\"0\">\u003Ccode>\u003Cspan class=\"line\">\u003Cspan style=\"color:#1F2328;--shiki-dark:#E6EDF3\">{\u003C\u002Fspan>\u003C\u002Fspan>\n\u003Cspan class=\"line\">\u003Cspan style=\"color:#116329;--shiki-dark:#7EE787\">  \"is_business\"\u003C\u002Fspan>\u003Cspan style=\"color:#1F2328;--shiki-dark:#E6EDF3\">: \u003C\u002Fspan>\u003Cspan style=\"color:#0550AE;--shiki-dark:#79C0FF\">true\u003C\u002Fspan>\u003Cspan style=\"color:#1F2328;--shiki-dark:#E6EDF3\">,\u003C\u002Fspan>\u003C\u002Fspan>\n\u003Cspan class=\"line\">\u003Cspan style=\"color:#116329;--shiki-dark:#7EE787\">  \"business_profile\"\u003C\u002Fspan>\u003Cspan style=\"color:#1F2328;--shiki-dark:#E6EDF3\">: {\u003C\u002Fspan>\u003C\u002Fspan>\n\u003Cspan class=\"line\">\u003Cspan style=\"color:#116329;--shiki-dark:#7EE787\">    \"category\"\u003C\u002Fspan>\u003Cspan style=\"color:#1F2328;--shiki-dark:#E6EDF3\">: \u003C\u002Fspan>\u003Cspan style=\"color:#0A3069;--shiki-dark:#A5D6FF\">\"Retail\"\u003C\u002Fspan>\u003Cspan style=\"color:#1F2328;--shiki-dark:#E6EDF3\">,\u003C\u002Fspan>\u003C\u002Fspan>\n\u003Cspan class=\"line\">\u003Cspan style=\"color:#116329;--shiki-dark:#7EE787\">    \"address\"\u003C\u002Fspan>\u003Cspan style=\"color:#1F2328;--shiki-dark:#E6EDF3\">: \u003C\u002Fspan>\u003Cspan style=\"color:#0A3069;--shiki-dark:#A5D6FF\">\"12 High Street\"\u003C\u002Fspan>\u003C\u002Fspan>\n\u003Cspan class=\"line\">\u003Cspan style=\"color:#1F2328;--shiki-dark:#E6EDF3\">  }\u003C\u002Fspan>\u003C\u002Fspan>\n\u003Cspan class=\"line\">\u003Cspan style=\"color:#1F2328;--shiki-dark:#E6EDF3\">}\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fcode>\u003C\u002Fpre>",1790464916820]