What is a WhatsApp BSP?
Definition
A BSP is a Business Solution Provider: a company Meta authorises to resell and support access to the official WhatsApp Business Platform. You get onboarding, a dashboard and support from them, and they add their own fee on top of the message charges Meta already applies to the platform.
In more depth
Before the Cloud API existed, a BSP was the only way to reach the official platform, because the on-premises API had to be hosted by someone and Meta did not do it. Today anyone can use the Cloud API directly, so a BSP is a convenience purchase rather than a requirement: they handle the business verification paperwork, give you an inbox and a campaign tool, and absorb the parts of Meta's onboarding that are genuinely tedious. The cost is a markup on every message plus, usually, a platform fee, and a layer between you and the platform when something breaks. For a team with engineers, going direct to the Cloud API is cheaper and no harder. For a team without, a BSP earns its fee. Either way the underlying constraints are Meta's, not the BSP's: the same template rules, the same window, the same absence of groups, Channels and status. A BSP cannot sell you a group API, because there is not one to sell.
In the Wapito API
On the wire it is the field type:
{
"slug": "twilio-whatsapp",
"type": "official-bsp",
"alt_hook": "no per-message fee"
}On the official Cloud API
Meta maintains a public directory of its Business Solution Providers, and their access is governed by the same platform policies that apply to direct Cloud API users.
Wapito is an independent product. It is not affiliated with, endorsed by, sponsored by or certified by WhatsApp or Meta Platforms, Inc. WhatsApp is a trademark of Meta Platforms, Inc.
Related terms
Related
Endpoints that use it
Reference
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